Life-size statues of Sulley and Mike Wazowski from the movie "Monsters, Inc." stand by the entrance, while scenes from classic Disney movies such as "Peter Pan" festoon the walls. Glass cases display concept sketches of popular Marvel and Disney characters, along with the actual figurines. You'd never guess one of the world's most popular video games is made here until you step off the elevator onto the ninth floor. "This is your imagination," says Disney Interactive Studio Vice President John Blackburn, from the team's unassuming building in Salt Lake City, which it shares with the Social Security Administration, a few lawyers and business-software maker Workday. Toy Box drops players inside an empty shell and lets them build a world of their own, complete with music, buildings, bystanders and bad guys. That's what you can do with Infinity's Toy Box feature. Imagine having a magic wand that lets you create worlds studded with castles, forests and cities, and filled with flying heroes and villains. If Infinity's developers have their way, every toy Disney sells could step inside a game-generated world that we build with our imaginations. That goal hinges on a game called "Disney Infinity." Part collectible figurines, part video game, Infinity gives kids the freedom to dream up their own storylines, create new worlds and fill them with the Disney characters they want. It's all part of Disney's ambitious effort to capitalize on its pantheon of characters, which includes Mickey Mouse, Iron Man and Princess Leia grab kids' attention (along with their parents' wallets) and, in the process, reshape the $18 billion US toy industry. is edging closer to that fantasy - animating toys to make it seem like they're playing with us. Place him on a pad in front of a video game console and - presto- lights flash, sparks fly and the plastic action figure is transformed into a digital character in a video game, ready to set off on an adventure inside the screen.Īs kids, most of us imagined a world where the toys we played with on our living room floor came to life. But under Darth Maul's sand-colored base is a computer chip. The figurine alone is enough to grab fans' attention. Fortunately, he's only 4 inches tall and made of 3 ounces of molded plastic.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |